Google has released a new local advertising feature for local businesses with Google Map results or Google Place Pages called Tags. The tags appear as a small yellow conversation box underneath the URL of a listing that is highlighted with blue font. Although this feature is not free and allegedly will not improve organic search rankings, it does draw the searcher’s eye directly to the tagged listing.
Once a local business has created a Google page or Google Maps listing and verified it by mail, it can now emphasize important information right under the search result. For example, if a business wants potential customers to know about a special coupon, time-sensitive promotion, website, menu, photos, or the need for reservations, any of those blurbs can be added below the initial result. The tags are customizable, meaning they can be changed at any time to promote different deals or report recent news.
The flat monthly fee for a tag is $25. Google clearly indicates which listings are sponsored and which are free, much like regular organic searching, but unlike other paid ads, the listings are still integrated within one list of businesses in the middle of the page, rather than being positioned on the top or right side of the result page.
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Tags: google, local business