When we think of television ads, we usually think of advertisements for products like food, clothing, hair care products or the ever-popular pharmaceuticals. For local spots, the restaurants and car dealerships tend to throw their hats in the ring to drum up business. But when was the last time you saw an ad on TV for a New York Ad conference? Ever?
Hats off to Affiliate Summit East 2010 for hitting the airwaves with its August 15-17 summer affiliate marketing conference commercial. It shows the effectiveness of local advertising in the New York area, one of the cities where it airs overnight. What better way for a marketing company to sell the concept of TV ad campaigns than to run one of their own? It even gives a discount code at the end of the spot so they can track just how effective their commercial is – or isn’t.
It can’t be too off the mark. In 2003 they had 200 people show up. Last count was more than 4,000. On a more local level, it might be time for those who are not in the normal TV niche market to give it a try.