Residents of Lakewood, Colo. and the surrounding area are the target audience for eFirstBank’s recent ad campaign. The television spots are promoting savings accounts at the bank and highlights its online features. The local marketing campaign is targeting a variety of adult audiences with three different spots. One focuses on middle-aged to older consumers with the idea that a savings account at eFirstBank is better than a get-rich-quick scheme. With other local TV ads, they are highlighting mobile alerts that will let you know about trouble before it happens and a shorter time on hold with round-the-clock customer service.
The bank is attempting to reach a variety of demographics through its commercials. They are running the local TV advertising spots during popular sporting events, such as Wimbledon, the soccer World Cup and baseball’s World Series. This is likely to catch the eye of upper income potential clientele. FirstBank is also targeting a slightly younger, more technologically savvy bunch during such shows as “Parenthood” and “Grey’s Anatomy.”
The bank has branches in Arizona, California and Colorado. This is not the first local marketing campaign they have run with the help of TDA Advertising & Design in nearby Boulder, but it is definitely garnering attention. The TV spots are running from now through the fall, with emphasis on the dynamic 30- and 60-second commercials prompting people to switch to eFirstBank.com.
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Tags: Local Advertising, TV ads