In a society that has fully embraced the Internet, it has clearly become the time to get on board or get left behind. Using Internet advertising as part of a local advertising campaign has become an important part of any marketing campaign for businesses that want to survive in a struggling economy.
Even newspapers are getting into the act. The Miami Herald is running an Internet ad campaign to attract subscribers to its local print newspaper delivery. One of the ads offering a 50% discount showed up just before the 4th of July at the bottom of its online newspaper. The news story above the ad was about the cities of Hialeah and Miami Lakes celebrating their birthdays along with the nation. Visitors tuning in to the Miami Lakes local news section on the Internet newspaper may have been surprised to see the half price ad to click through for a discount. The ads also appear in other places throughout the website.
While statistics show that the newspaper has seen its share of highs and lows of online traffic over the past several months, it will likely pick up some interest for fans of basketball star LeBron James. The popular two-time MVP has declared his intentions to play for the Miami Heat of the NBA. It has caused a media circus and flurry of activity on many web sites. The Herald’s local advertising campaign is already conveniently in place to capture the attention of anyone looking for the Miami perspective on the matter. This is one local marketing move that could give the newspaper a spike in traffic not only for its print subscribers, but for search engine positioning as well.
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Tags: Local Advertising, Miami Herald, newspaper advertising