Ad-ology Research announced recently at the 8th annual International Economic Gardening Conference the launching of a new educational web series designed to help local marketers understand and take advantage of market research. LocalMarketResearch.com and its companion video briefing, Local Marketing Minute, feature trends, predictions and opportunities specific to local business.
C. Lee Smith, the president and CEO of Ad-ology Research said, “Not every brand is global or national, in fact, many businesses are truly local and get most of their sales from customers who are physically nearby, and these types of businesses often face unique marketing challenges and need specialized research to help them be successful.”
Twice a month, the Local Marketing Minute video installment will focus on a specific topic and how small business owners and marketers can approach the issue. Despite the fact that so many marketing blogs and podcasts currently focus on internet advertising, a majority of the topics relate more to large corporations and the strategies of well-known, successful companies. Now, small or local businesses can gain more detailed and tailor-made insights on how to better their business.
Like many regular company video updates or podcasts, anyone can purchase the briefings through iTunes.
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