Promotional Products

Promotional product advertising is a much more direct and long-term approach to advertising than traditional media advertising.

Any product imaginable can be customized by color, logo, and a brief message to attract name and brand recognition.

People like free stuff. By emblazoning your company’s name on anything from calendars to popcorn and stress balls to T-shirts, they get complementary products and you get mileage out of them advertising it for you. It’s a win-win philosophy. Items are customized with your personal message. Choose company colors or bright shades as an attention grabber.

Deciding which items to use is simple when you know who your target audience is. After-market survey studies will show you who your customers are. Simply looking at who is buying the product tells you a lot about which promotional products can be used to your best advertising advantage.

Many items can be personalized at less than $1 per item. When the product you are actually selling is worth more than that dollar you are spending, promotional product marketing is working for you.

The most practical choices for you to market are those associated with your business. If you sell suntan oil, consider beach balls, umbrellas and beach towels with your company name and logo. If you have an accounting firm, market yourself with pads of paper, calculators or pencils. Of course, general merchandise, such as pens, lunch bags, popcorn, totes or koozies will fit in with any business. Think about the demographics of your potential customers and choose products that will suit them.

Once you have decided what types of products to use, think about how to distribute them. There are many ways to keep shipping costs down or distribute items at no additional cost to you. Trade shows are prime real estate to give away free goodies to anyone passing by. Another option is to distribute through your employees. Send each person home with a box full of promotional items with orders to give one to everyone they know.

Promotional products can also be used as an incentive for large purchases or repeat customers. People like to feel appreciated. Use a reward system. When a patron has spent more than X dollars, they get a free cooler. Every third order from your website might earn a free hat. By including them in the customer’s shipping box, this will reduce your expenses for distribution.

Not only are promotional products a great way to put your brand out in public view, they are a means to make your customers happy.

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