Leave it to TechCrunch to do some classic local marketing in New York City. The TechCrunch Disrupt NYC 2011 conference will run from Monday, May 23rd through Wednesday, May 25th. This is TechCrunch’s way of promoting new businesses and talented developers while promoting the Big Apple as a hotbed for commerce and up-and-coming business. The tech-savvy company seems intent on promoting New York City as a business-vacation destination rolled into one.

The aim of the conference is to promote New York City, selected start-up businesses and the tech scene all at once. A 24-hour Hackathon leads up to the event. About 500 hackers will create new products on Saturday, May 21st and Sunday, May 22nd. New start-ups will launch beginning Monday, May 23rd during the conference amid speakers and programs on technology and new Internet technology.

This is also an opportunity for local businesses to act as sponsors and advertisers while targeting visitors and locals alike during this unique event.

Disrupt NYC 2011 also serves as a reminder to other small and local businesses throughout the country that participating in local conferences and expos is another way to gain exposure and brand recognition. Events with many potential customers in one place makes expose, conferences and seminars all excellent opportunities to hand out promotional products, coupons and brightly colored flyers.

Having your business’ name listed in the program or your company logo emblazoned on a banner in the front hall is another step toward effective local advertising. Handing out flyers works, too. True, NYC is a big place, but to local merchants in the Big Apple, this is about taking every opportunity to gain clients and brand recognition right in their back yard.