Television Advertising

Even with the prevalence of the internet, television remains one of the most popular and effective forms of advertising.  Television advertising reaches a larger audience than most local newspaper and radio advertisements, plus it enables businesses to capture viewers' attention with pictures as well as video and sound.

Advertising on TV makes it possible for businesses to reach a large audience in a very short period of time. As a matter of fact, the general population is estimated to watch an average of 4.5 hours of television daily. This presents advertisers with many opportunities to create an identity, build a rapport, and get potential customers to call, visit, and buy.

However, television advertising can be costly, so be sure to consider the two main costs involved:

  1. Producing the commercial
    This is the cost of production, including venues, props, actors, and professional videography.
  2. Running the commercial
    This is the cost of airing your commercial on a television station.

The average cost of professionally producing a national television commercial is about $350,000, which can vary greatly depending on the complexity and length of your commercial and the station's viewership. For example, a 30-second commercial slot during the 2006 Super Bowl cost $2.5 million - an alarming number until you consider the viewership of 77,900,000, bringing the cost per viewer during the most popular network event of the year to just $0.03.

While national advertising is going to be the most expensive option, many companies advertising locally pay as little as $1000 for commercial production.

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